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aking a new hard line that news articles should not turn up on search engines and Web sites without permission, The Associated Press said Thursday that it would add software to each article that shows what limits apply to the rights to use it, and that notifies The A.P. about how the article is used.
the company’s position was that even minimal use of a news article online required a licensing agreement with the news organization that produced it.
Search engines and news aggregators contend that their brief article citations fall under the legal principle of fair use.
Each article — and, in the future, each picture and video — would go out with what The A.P. called a digital “wrapper,” data invisible to the ordinary consumer that is intended, among other things, to maximize its ranking in Internet searches. The software would also send signals back to The A.P., letting it track use of the article across the Web.
Data from monitoring service StatCounter suggests that Bing , Microsoft's new search decision engine, has overtaken Yahoo Search as the number two search service in the U.S. and worldwide in large part thanks to stealing market share from leader Google.
but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.
But what about new books and ebooks? How does Google determine which new titles, and the more than 15 million books that have been scanned, float to the top of its search results pages: in the web search box and in the ebookstore.
The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google's algorithm for determining the the value of a web resource -- the number of links to it by others -- does not apply to books and ebooks. Although it is possible to link to a selection in certain books on Google Books (here's a hyperlink into the aforementioned Galbraith title) people don't generally create links to the contents of a book or ebook. So linking is not a reliable indicator of quality.
One strategy that Google employs is to tap into the book industry's "rich tradition of metadata.
Google also looks at what Gray referred to as "market signals:" how often a book has been reprinted, web searches, recent book sales, the number of libraries that hold the book, etc.
2. Create quality content outside the book
1. Use descriptive titles and chapter headings
3 best practices for getting Google to notice your book
Here's more info about one of the "Deep Web" search engines I spoke about in my presentation. Deep Dyve just released some new search tools that publishers may consider using to increase their web presence.
In class we talked about making things catchy or coming up with inventive strategies for attracting customers that are constantly bombarded by "cool." I tihnk this relatively new search engine might be on to a way to give customers a reason to use their product over the other guys that are trying to do the same thing.
For Google News publishers, getting high placement in Google News can be great. Most publishers would love to see prime time placement of their stories on the main Google News home page, but many settle for ranking well in Google......
Publishers love to gripe about Google. But they almost never, ever, do the one thing that could put their money where their mouth is: Tell the search giant to